Week 6 Part 2

We all know by now that Facebook is a great tool for marketing your business. It is loaded with all kinds of different tools to give you a positive experience and maximize your potential clientele. But what are all these tools and how do they work? Now obviously I can't go over every tool at the moment, but we are going to focus on two amazing tools that everyone should know how to use and understand when using Facebook for your business.

Have you ever posted something on Facebook and wondered if anyone is even seeing your posts? Or if you have ran a ad with Facebook and were curious if anyone even clicks on the link to be able to read the full details or description. Well, look no further, we are going to talk a little bit about "Post Reach" and "Post Engagement", two tools that I would go absolutely crazy without. 

So, let's say I have just created an event on Facebook that this weekend Clipper Junkies will be doing $5 haircuts. Now I am spending all this money on this ad, I kind of want to know if anyone is even seeing my ad and if it's really even worth the money that I am spending. That's where "Post Reach" comes in. Post Reach is pretty self explanatory. It's the number of people that your post (or event, or whatever) has reached. It's how many people have seen it. Okay, so now you know that 100 people have seen it, but you really want to know how many people wanted more information and actually clicked on it. That's "Post Engagement". How many people engaged with your post. Whether they clicked on the picture or "liked" your post, or even commented. If they interacted with your post in any way, that's an engagement.

So as you can see, those two tools can be really powerful. Now there are a lot of things you can do to tweak how many people your posts are reaching, but that's for another day.